Germany, nowadays, is opening its gate to Europe and the world as a whole, and on no account will EU www.eu-kommission.de suspend its forwarding steps after enlarging itself from 15 member countries to 25. Consequently, in the case of China, a developing country, as the ongoing process of comprehensive market economy, it’s more imperative for Chinese enterprises to go global and showcase themselves on the international stage. Today, in the time of globally economic integration, if you are eager to be exposed to the most advanced technological expertise and the most mature entrepreneurial management; if you are willing to search for the fantastic business opportunities and the most promising business cooperation; if you mean to experience the value and development of successful business occurring in modern social economic pattern, what will you do now? On the other hand, when “ Europe “ playing a extremely vital role in current global economy flashes into your mind; when “ Germany “, once provoking the world war twice but ending in failure, now the economic giant, confronts you; we might as well ask, “ Why not go to Germany?” Germany is striving to draw the attention of investment predators and business giants with mature business environment, international influential business activities, internationally notable enterprise brand and reliable business societies.

Economic Environment

Germany, a highly developed industrialized country and the third economic superpower, ranks 1st in economy in Europe, while 3rd in the World lagging behind the United States & Japan and the second largest trade country staying after the United States. A leading international industrialized country, in terms of the global iron & steel manufacturing, coal mining, chemical manufacturing, machinery manufacturing, automobile manufacturing, electronics & electronic product manufacturing and shipbuilding etc, Vigorous Germany can be labeled as the largest manufacturer worldwide, simultaneously, armed with such prestigious international enterprise brand as Mercedes Benz, BMW, BASF, Bayer, Siemens, Lufthansa Aviation etc.

Business Exposition

Germany is a leading hosting country for expositions in the world, and 120 out of 150 important professional expositions have been held in Germany. Consequently, Germany is acknowledged as the kingdom of international expositions www.auma.de. The reason why Germany, the symbol of world exposition industry, enjoys such high international reputation owes a lot to the fact that she lies in the center of Europe and features a substantially potential consumption market, above all, Germany is competent to provide a set of full-range services and enticing profits for exhibitors and visitors.

Business Societies

BDI - Bundesverband der Deutschen Industrie e.V. www.bdi-online.de, a national trade association, is the head of national economic federation, on behalf of all the economic organizations, conducting dialogues and negotiations with governmental sectors and major social associations for the economic & political interest of all the economic organizations. On the other hand, the purpose of regional economic organization is to represent the interest of German economic communities in major areas with high economic growth rate, the task of which is to act as a bridge for German economy creating favorable investment & trade opportunities abroad for German enterprises. For example, (1) APA – Asien-Pazifik-Auschuss der Deutschen Wirtschaft www.bdi-online.de/de/international/start_apa.htm, aims to coordinate the interest of German economy, the purpose of which is to facilitate the establishment of economic cooperation relationship between Germany and Asia-Pacific economies. (2) OAV – Ostasiatischer Verein www.oav.de , is devoted to promoting the trade communication between Germany and Asia-pacific countries and rendering assistance for those enterprises and chambers of Commerce which are willing to form trade & cooperation relationship within the boundary of East Asia. In addition to organizing lectures on the subject of Asia for German enterprises, OAV takes an active part in the course of setting up relationship with economic sectors in East Asian countries, jointly erecting a bridge between enterprises and arranging economic activities.